privacy policy

1. Data protection at a glance

General information

AI-powered content:

We partially use artificial intelligence to create and optimize our content. All content is reviewed and overseen by our team.

How do we collect your data?

Your data is collected, firstly, because you provide it to us. This could include, for example, data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you access this website.

What do we use your data for?

Some data is collected to ensure the website functions correctly. Other data is used to analyze your user behavior.
If you use our chatbot, we process the information you enter there to answer your inquiries, to research in our merchandise management system (e.g. shipment tracking) and – with your consent – ​​to contact you and to carry out advertising and marketing campaigns.

What rights do you have regarding your data?

You have the right to obtain information free of charge at any time regarding the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time with regard to this and other questions concerning data protection.

Analytics tools and third-party tools

When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily using so-called analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

External hosting

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host's servers. This may include, in particular, IP addresses, contact requests, metadata and communication data, contract data, contact information, names, website access data, and other data generated via a website.

The use of the hosting provider is for the purpose of fulfilling our contractual obligations to our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online service by a professional provider (Art. 6 para. 1 lit. f GDPR).

Our hosting provider will only process your data to the extent necessary to fulfill its contractual obligations and will follow our instructions regarding this data.

We use the following hosting provider:

RAIDBOXES GmbH
Friedrich-Ebert-Straße 7

DE – 48153 Münster

Telephone: +49 251 1498 2000

Email: support@raidboxes.io

Conclusion of a data processing agreement

To ensure data processing in compliance with data protection regulations, we have concluded a data processing agreement with our hosting provider.

3. General information and mandatory disclosures

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission over the internet (e.g., when communicating via email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Storage duration
We store the personal data processed within the chatbot for as long as necessary to process your request or fulfill the contract. If data is used for marketing purposes based on your consent, we process it until you withdraw your consent, object to the processing, or the purpose for processing no longer applies. Statutory retention periods (e.g., under commercial and tax law) remain unaffected.

Obligation to provide / Voluntary
Using the chatbot is voluntary. However, certain information may be required to process your request or to assign it to an existing order (e.g., order number, email address for follow-up questions or sending documents).

Note regarding the responsible body

The responsible body for data processing on this website is:

Management Horses Home INB
Represented by:

Mrs. Heike & Shelby Oldfield
Braasstraße 18
31737 Rinteln

Mobile: +49 173 6552239
Email: info@horses-home.com

The responsible entity is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you submit a legitimate request for erasure or withdraw your consent to data processing, your data will be deleted, provided we have no other legally permissible grounds for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the data will be deleted once these grounds cease to apply.

Notice regarding data transfer to the USA

Our website uses tools from companies based in the USA. When these tools are active, your personal data may be transferred to the US servers of the respective companies. Please note that the USA is not considered a safe third country under EU data protection law. US companies are legally obligated to disclose personal data to security authorities without you, as the data subject, having any legal recourse. Therefore, it cannot be ruled out that US authorities (e.g., intelligence agencies) may process, analyze, and permanently store your data located on US servers for surveillance purposes. We have no control over these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. The legality of data processing carried out before the revocation remains unaffected by the revocation.

Right to object to data processing in special cases and to direct marketing (Art. 21 GDPR)

If data processing is based on Article 6(1)(e) or (f) of the GDPR, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you; this also applies to profiling based on these provisions. The specific legal basis for each processing operation can be found in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the purpose of establishing, exercising or defending legal claims (objection pursuant to Art. 21 para. 1 GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be processed for direct marketing purposes (objection pursuant to Article 21(2) GDPR).

THIS ALSO APPLIES TO CONTACT DETAILS THAT YOU PROVIDE TO US WHEN USING THE CHATBOT.

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. This right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to receive the data that we process automatically based on your consent or in fulfillment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

SSL or TLS encryption

This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser's address bar changes from "http://" to "https://" and by the lock symbol in your browser's address bar.

When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Information, deletion and correction

Under applicable law, you have the right to request information, free of charge, about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as the right to rectification or erasure of this data. You can contact us at any time with regard to this and any other questions concerning personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restrict processing exists in the following cases:

• If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. For the duration of the verification process, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you require it for the establishment, exercise or defense of legal claims, you have the right to request restriction of processing of your personal data instead of erasure.
• If you have objected to processing pursuant to Article 21(1) GDPR, a balancing of interests between your interests and ours must be carried out. Until it is determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from being stored – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

4. Data collection on this website

Cookies

Our website uses so-called "cookies." Cookies are small text files that do not harm your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted after you leave our website. Persistent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to analyze user behavior or to display advertising.

Cookies that are necessary for the electronic communication process (essential cookies), for providing certain functions you have requested (functional cookies, e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring website traffic) are stored on the basis of Article 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies to ensure the technically flawless and optimized provision of its services. If consent to the storage of cookies has been requested, the storage of the relevant cookies is based exclusively on this consent (Article 6(1)(a) GDPR); this consent can be revoked at any time.

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

If cookies from third-party companies or for analysis purposes are used, we will inform you separately about this within the framework of this privacy policy and, if necessary, request your consent.

Contact form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.

The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been obtained.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.

Inquiries via email, telephone, fax or chatbot

When you contact us by email, phone, fax, or chatbot, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.

The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been obtained.

The data you send us via contact requests will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular, statutory retention periods – remain unaffected.

Comment function on this website

For the comment function on this page, in addition to your comment, information about the time of creation of the comment, your e-mail address and, if you do not post anonymously, your chosen username will be stored.

Storage of the IP address

Our comment function stores the IP addresses of users who post comments. Since we do not review comments on this website before publication, we need this data to take action against the author in the event of legal violations such as insults or propaganda.

Storage period of comments

The comments and associated data are stored and remain on this website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g., offensive comments).

Legal basis

The storage of comments is based on your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. An informal notification by email to us is sufficient. The lawfulness of the data processing operations already carried out remains unaffected by the withdrawal.

Chatbot usage
We use a chatbot on our website that allows you to submit inquiries and request information about our products and services. When using the chatbot, the content you enter will be processed. This may include, in particular:

• Contact and master data (e.g. name, email address, telephone number)
• Order and contract details (e.g. order number, product details, delivery location, desired delivery or collection date)
• Other information you voluntarily provide in the chat (e.g., use cases, interests, voluntary additional information)

Purposes of processing
The data collected via the chatbot will be processed for the following purposes:

• Answering your inquiries and providing advice on products and services
• Review and processing of existing orders (e.g. research in the merchandise management system, shipment tracking, delivery status)
• Creation of individual offers (e.g. via email)
• Logging and evaluating requests for internal statistical, reporting and improvement purposes.
• Use of contact details for contacting you and conducting advertising and marketing campaigns (e.g. sending information about promotions, products and offers), provided you have consented to this.

At the start of the chat, we inform you that certain information is voluntary and subject to our privacy policy. The processing of voluntary information and the use of your data for advertising and marketing purposes are based solely on your consent.

Legal basis

• The processing of your data in the chatbot for answering inquiries, creating offers and processing or researching existing orders is based on Art. 6 para. 1 lit. b GDPR (contractual performance and pre-contractual measures).
• The logging and internal evaluation of chat communication for statistical purposes and to improve our services is based on our legitimate interest in an efficient and user-friendly design of our customer service (Art. 6 para. 1 lit. f GDPR).
• Your contact details will only be used for advertising and marketing campaigns (e.g., via email) with your explicit consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time with effect for the future, e.g., by email to the contact details listed under "Data Controller".

5. Social Media

Facebook plugins (Like & Share button)

This website integrates plugins from the social network Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

You can recognize the Facebook plugins by the Facebook logo or the "Like" button on this website. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE .

When you visit this website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook then receives the information that you have visited this website with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. Please note that as the website provider, we have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information in Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation .

If you do not want Facebook to be able to associate your visit to this website with your Facebook user account, please log out of your Facebook user account.

The use of Facebook plugins is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in achieving the broadest possible visibility on social media. If corresponding consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php .

Instagram Plugin

This website integrates features of the Instagram service. These features are offered by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. Please note that as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Instagram.

The data is stored and analyzed on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in achieving the broadest possible visibility on social media. If corresponding consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381 .

You can find more information about this in Instagram's privacy policy: https://instagram.com/about/legal/privacy/ .

6. Plugins and Tools

YouTube with enhanced privacy

This website embeds videos from YouTube. The operator of the site is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in enhanced privacy mode. According to YouTube, this mode prevents YouTube from storing information about visitors to this website before they watch the video. However, enhanced privacy mode does not necessarily prevent data from being shared with YouTube partners. For example, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.

As soon as you start a YouTube video on this website, a connection to YouTube's servers is established. This informs the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, after a video starts playing, YouTube may store various cookies on your device or use similar recognition technologies (e.g., device fingerprinting). This allows YouTube to obtain information about visitors to this website. This information is used, among other things, to compile video statistics, improve user-friendliness, and prevent fraud.

Additional data processing operations may be triggered after a YouTube video starts, over which we have no control.

The use of YouTube is in our legitimate interest in presenting our online content in an appealing way. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Further information about data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de .

Google Web Fonts

This website uses web fonts provided by Google for consistent font display. When you visit a page, your browser loads the necessary web fonts into its browser cache to display text and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This allows Google to know that this website was accessed via your IP address. The use of Google Web Fonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; this consent can be revoked at any time.

If your browser does not support web fonts, a standard font from your computer will be used.

You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de .

Font Awesome

This website uses Font Awesome for the consistent display of fonts and icons. The provider is Fonticons, Inc., 6 Porter Road Apartment 3R, Cambridge, Massachusetts, USA.

When you visit a page, your browser loads the necessary fonts into its cache to display text, fonts, and icons correctly. For this purpose, your browser must connect to Font Awesome's servers. This allows Font Awesome to know that this website was accessed via your IP address. The use of Font Awesome is based on Article 6(1)(f) GDPR. We have a legitimate interest in the consistent presentation of the typeface on our website. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

If your browser does not support Font Awesome, a standard font from your computer will be used.

Further information about Font Awesome can be found in Font Awesome's privacy policy at: https://fontawesome.com/privacy .

Google Maps

This page uses the Google Maps service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to and stored on a Google server in the USA. The provider of this website has no influence on this data transfer.

The use of Google Maps is in our legitimate interest in presenting our online services in an appealing manner and ensuring that the locations we specify on the website are easy to find. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/ .

For more information on how user data is handled, please see Google's privacy policy: https://policies.google.com/privacy?hl=de .

Wordfence

We have integrated Wordfence into this website. The provider is Defiant Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA (hereinafter referred to as Wordfence).

Wordfence protects our website from unwanted access or malicious cyberattacks. For this purpose, our website maintains a persistent connection to Wordfence's servers so that Wordfence can compare its databases with the access data on our website and block any unauthorized access.

The use of Wordfence is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its website from cyberattacks as effectively as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR; this consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.wordfence.com/help/general-data-protection-regulation/ .

Conclusion of a data processing agreement

We have entered into a data processing agreement with Wordfence. This is a legally required agreement under data protection law, which ensures that Wordfence processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Source: https://www.e-recht24.de/muster-datenschutzerklaerung.html